Predictable Innovation Strategy

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The Importance of Target Market Selection
In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success. --- Send in a…
Moving to Breakthrough Growth
And hoping to add more value with my free course and essays
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Jose Bermejo, MBA
Mainstream adopter VS early-adopter differences. The Iphone Story.
A real example on how the customer characteristics and needs change as the category matures.
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Jose Bermejo, MBA
How the late adopters think before buying your product
Reflections on how to sell your tech to the late adopters (50% of population)
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Jose Bermejo, MBA
Leadership lessons from a conversation with a “hater”
5 leadership takeaways to remind me that true change starts with me.
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Jose Bermejo, MBA
5 Tips To Help With Your New Product Adoption
Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the "Chasm" framework
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Jose Bermejo, MBA
53% of people think we buy technology. They are wrong.
53% of people in this poll think that we buy technology instead of buying progress
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Jose Bermejo, MBA
From idea to no-code MVP test in 24 hours and 0$
Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and…
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Jose Bermejo, MBA
Predictable Innovation Strategy
Predictable Innovation Strategy
Thoughts, reflections and cases to help tech-based companies create breakthrough products, expand market acceptance and achieve sustainable growth faster. #innovation #strategy #marketing #managment #leadership

Predictable Innovation Strategy

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