Predictable Innovation Strategy

The Importance of Target Market Selection

In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success.

Feb 11, 2024 • 

Jose Bermejo

3

28:40

June 2021

Moving to Breakthrough Growth

And hoping to add more value with my free course and essays

Jun 12, 2021 • 

Jose Bermejo, MBA

April 2021

Mainstream adopter VS early-adopter differences. The Iphone Story.

A real example on how the customer characteristics and needs change as the category matures.

Apr 6, 2021 • 

Jose Bermejo, MBA

February 2021

How the late adopters think before buying your product

Reflections on how to sell your tech to the late adopters (50% of population)

Feb 24, 2021 • 

Jose Bermejo, MBA

August 2020

Leadership lessons from a conversation with a “hater”

5 leadership takeaways to remind me that true change starts with me.

Aug 7, 2020 • 

Jose Bermejo, MBA

July 2020

5 Tips To Help With Your New Product Adoption

Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the "Chasm" framework

Jul 8, 2020 • 

Jose Bermejo, MBA

June 2020

53% of people think we buy technology. They are wrong.

53% of people in this poll think that we buy technology instead of buying progress

Jun 20, 2020 • 

Jose Bermejo, MBA

May 2020

From idea to no-code MVP test in 24 hours and 0$

Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and…

May 21, 2020 • 

Jose Bermejo, MBA

5 Killer Tips for Beginner Entrepreneurs

It’s been almost two years since I sold the shares of my first start-up venture. It is time to share some pieces of advice after that valuable and…

May 15, 2020 • 

Jose Bermejo, MBA

How Disruptive Innovation Works: The Robo-Advisors Case

Let’s compare the Job-To-Be-Done, value proposition, and business model to understand how disruptive innovations work.

May 15, 2020 • 

Jose Bermejo, MBA

You Don’t Rule Your Company. Corporate Culture Does

…and what to do to implement strategic initiatives not matching your corporate culture

May 15, 2020 • 

Jose Bermejo, MBA

Tesla's Jobs-To-Be-Done Lessons to Build and Grow Your Business

Why is this new entrant selling more cars than incumbents in the USA? Here I share some good practices from a Jobs-To-Be-Done perspective to help us…

May 15, 2020 • 

Jose Bermejo, MBA