In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success.
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The unstoppable solution - Strategies for B2B high-tech
The Importance of Target Market Selection
The unstoppable solution - Strategies for B2B high-tech
Join our talks to learn tips and proven strategies for B2B high-tech businesses and innovations to become an unstoppable solution by following the behavioral science of Diffusion of Innovations with real-world examples and case studies.
We'll cover topics like go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive advantage, and market analysis.
It's time to decode what your buyers really want. Transform your products and business into a go-to solution. Become unstoppable.
www.predictableinnovation.com
Join our talks to learn tips and proven strategies for B2B high-tech businesses and innovations to become an unstoppable solution by following the behavioral science of Diffusion of Innovations with real-world examples and case studies.
We'll cover topics like go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive advantage, and market analysis.
It's time to decode what your buyers really want. Transform your products and business into a go-to solution. Become unstoppable.
www.predictableinnovation.com
Appears in episode
Jose Bermejo
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