Predictable Innovation Strategy
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The Importance of Target Market Selection
In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success.
Feb 11, 2024
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Jose Bermejo
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3
28:40
June 2021
Moving to Breakthrough Growth
And hoping to add more value with my free course and essays
Jun 12, 2021
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Jose Bermejo, MBA
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Moving to Breakthrough Growth
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April 2021
Mainstream adopter VS early-adopter differences. The Iphone Story.
A real example on how the customer characteristics and needs change as the category matures.
Apr 6, 2021
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Jose Bermejo, MBA
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Predictable Innovation Strategy
Mainstream adopter VS early-adopter differences. The Iphone Story.
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February 2021
How the late adopters think before buying your product
Reflections on how to sell your tech to the late adopters (50% of population)
Feb 24, 2021
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Jose Bermejo, MBA
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How the late adopters think before buying your product
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August 2020
Leadership lessons from a conversation with a “hater”
5 leadership takeaways to remind me that true change starts with me.
Aug 7, 2020
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Jose Bermejo, MBA
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Leadership lessons from a conversation with a “hater”
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July 2020
5 Tips To Help With Your New Product Adoption
Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the "Chasm" framework
Jul 8, 2020
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Jose Bermejo, MBA
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5 Tips To Help With Your New Product Adoption
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June 2020
53% of people think we buy technology. They are wrong.
53% of people in this poll think that we buy technology instead of buying progress
Jun 20, 2020
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Jose Bermejo, MBA
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Predictable Innovation Strategy
53% of people think we buy technology. They are wrong.
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May 2020
From idea to no-code MVP test in 24 hours and 0$
Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and…
May 21, 2020
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Jose Bermejo, MBA
1
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From idea to no-code MVP test in 24 hours and 0$
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5 Killer Tips for Beginner Entrepreneurs
It’s been almost two years since I sold the shares of my first start-up venture. It is time to share some pieces of advice after that valuable and…
May 15, 2020
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Jose Bermejo, MBA
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Predictable Innovation Strategy
5 Killer Tips for Beginner Entrepreneurs
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How Disruptive Innovation Works: The Robo-Advisors Case
Let’s compare the Job-To-Be-Done, value proposition, and business model to understand how disruptive innovations work.
May 15, 2020
•
Jose Bermejo, MBA
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Predictable Innovation Strategy
How Disruptive Innovation Works: The Robo-Advisors Case
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You Don’t Rule Your Company. Corporate Culture Does
…and what to do to implement strategic initiatives not matching your corporate culture
May 15, 2020
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Jose Bermejo, MBA
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Predictable Innovation Strategy
You Don’t Rule Your Company. Corporate Culture Does
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Tesla's Jobs-To-Be-Done Lessons to Build and Grow Your Business
Why is this new entrant selling more cars than incumbents in the USA? Here I share some good practices from a Jobs-To-Be-Done perspective to help us…
May 15, 2020
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Jose Bermejo, MBA
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Predictable Innovation Strategy
Tesla's Jobs-To-Be-Done Lessons to Build and Grow Your Business
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