Predictable Innovation Strategy

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The Importance of Target Market Selection
In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success. --- Send in a…
28:40

June 2021

Moving to Breakthrough Growth
And hoping to add more value with my free course and essays
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Jose Bermejo, MBA

April 2021

Mainstream adopter VS early-adopter differences. The Iphone Story.
A real example on how the customer characteristics and needs change as the category matures.
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Jose Bermejo, MBA

February 2021

How the late adopters think before buying your product
Reflections on how to sell your tech to the late adopters (50% of population)
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Jose Bermejo, MBA

August 2020

Leadership lessons from a conversation with a “hater”
5 leadership takeaways to remind me that true change starts with me.
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Jose Bermejo, MBA

July 2020

5 Tips To Help With Your New Product Adoption
Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the "Chasm" framework
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Jose Bermejo, MBA

June 2020

53% of people think we buy technology. They are wrong.
53% of people in this poll think that we buy technology instead of buying progress
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Jose Bermejo, MBA

May 2020

From idea to no-code MVP test in 24 hours and 0$
Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and…
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Jose Bermejo, MBA
5 Killer Tips for Beginner Entrepreneurs
It’s been almost two years since I sold the shares of my first start-up venture. It is time to share some pieces of advice after that valuable and…
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Jose Bermejo, MBA
How Disruptive Innovation Works: The Robo-Advisors Case
Let’s compare the Job-To-Be-Done, value proposition, and business model to understand how disruptive innovations work.
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Jose Bermejo, MBA
You Don’t Rule Your Company. Corporate Culture Does
…and what to do to implement strategic initiatives not matching your corporate culture
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Jose Bermejo, MBA
Tesla's Jobs-To-Be-Done Lessons to Build and Grow Your Business
Why is this new entrant selling more cars than incumbents in the USA? Here I share some good practices from a Jobs-To-Be-Done perspective to help us…
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Jose Bermejo, MBA
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