A real example on how the customer characteristics and needs change as the category matures.
Jose Bermejo, MBA
Reflections on how to sell your tech to the late adopters (50% of population)
Jose Bermejo, MBA
5 leadership takeaways to remind me that true change starts with me.
Jose Bermejo, MBA
Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the "Chasm" framework
Jose Bermejo, MBA
53% of people in this poll think that we buy technology instead of buying progress
Jose Bermejo, MBA
Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and cost…
Jose Bermejo, MBA
It’s been almost two years since I sold the shares of my first start-up venture. It is time to share some pieces of advice after that valuable and enri…
Jose Bermejo, MBA
Let’s compare the Job-To-Be-Done, value proposition, and business model to understand how disruptive innovations work.
Jose Bermejo, MBA
…and what to do to implement strategic initiatives not matching your corporate culture
Jose Bermejo, MBA
Why is this new entrant selling more cars than incumbents in the USA? Here I share some good practices from a Jobs-To-Be-Done perspective to help us bu…
Jose Bermejo, MBA
How I resurrected my Twitter account after almost three years and managed to grow followers 18% in one month
A personal story translated into 6 key takeaways for startups and product development